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Voice & Conversational AI

Custom AI Voice Agents That Answer, Qualify and Book Every Call

Built for law firms, healthcare practices, financial services, B2B sales and support teams, and field-service businesses. Replace missed calls and bloated reception desks with real-time conversational agents built directly into your scheduling and CRM stack.

What is a custom AI voice agent?

A custom AI voice agent is software that answers phone calls in natural, real-time speech, works out why the person is calling, asks the questions a human receptionist would, and then books the appointment, routes the call or writes the intake into your CRM or case-management system. It hands off to a person whenever the situation needs one.

Talk to a live voice agent

Try Throughline, our ready-made law-firm intake agent, in your browser. Play a prospective client calling after hours and judge the conversation for yourself.

After-hours call to a law firm

Play a prospective client calling a firm after hours and hear how the agent answers, qualifies and logs the matter. Your browser will ask for microphone access.

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BetaThroughline is in beta. Demo audio is processed by a third-party speech provider, so do not share real personal or confidential information on the demo.

What it handles

Eight jobs that cover the life of a call, from the first ring to the record in your system.

24/7 answering & intake

Every call is picked up on the first ring, including nights and weekends, and the caller's details are captured in a structured form.

Qualification & routing

Branching questions decide who the caller is and what they need, then send the call to the right person, queue or follow-up.

Booking & reminders

Appointments are booked straight into your calendar, with confirmations and reminders sent by text.

Outbound follow-up

Callbacks, missed-call follow-ups and renewal reminders, run within the calling rules that apply to you.

Support & status calls

Routine questions and status checks are answered from your own systems, so staff handle only what needs judgement.

CRM & case-management updates

Each call becomes a record in your CRM, case-management or practice-management system, with the fields filled in, the transcript attached and follow-up tasks created.

Handoff to a human

When a caller asks for a person, or the agent reaches the limit of what it should handle, the call is passed over with the context attached.

Continuation by SMS or webchat

The same conversation carries on by text or on your website, so a caller who hangs up is not lost.

Voice agents across industries

B2B sales & support

Live prospect qualification and routing to the right rep or queue, delivered through Throughline.

Healthcare & medical practices

Patient intake, scheduling and reminders, designed with HIPAA in mind.

Dental & specialty clinics

New-patient booking, appointment confirmations, recall reminders and after-hours triage for dentists, orthodontists, physio and other clinics.

HVAC, plumbing & home maintenance

After-hours dispatch, emergency triage, quote requests and automated job booking for trades and home-maintenance businesses.

Real estate & property management

Viewing bookings, tenant maintenance requests, lead qualification and after-hours emergency routing.

Automotive service & dealerships

Service bookings, status calls, recall follow-ups and sales-lead capture outside showroom hours.

Veterinary & pet care

Appointment booking, prescription refill requests and out-of-hours urgent-case triage.

Salons, spas & wellness

Bookings, rescheduling and reminders for businesses where the phone goes unanswered mid-appointment.

Financial services

Call recording and supervision rules, with disclosures and logs a compliance team can review.

Insurance

Claims intake, first-notice-of-loss triage and renewal follow-ups.

Ready-made vs. custom: choosing the right build

A subscription is the right answer for simple calls. Throughline is the faster route when you want a proven intake flow. A custom build earns its cost when your phone system, records software or data rules are specific to you.

Comparison of a generic AI receptionist subscription, Throughline and a custom build
Generic AI receptionist subscriptionThroughline (ready-made)Custom build
Time to liveMinutes to days2-4 weeks, depending on requirementsScoped on the call
What you getA general-purpose agent configured from a formA law-firm intake agent, ready to run and tuned for the jobA voice agent designed around your call flows
Voice and accentA choice of preset voicesOne standard voiceA regional accent of your choice, tuned to the callers you serve
IntegrationsA fixed list, usually calendar and emailHubSpot, Gmail, Slack and ZapierYour phone system and your case-management or health-record software
Many clients on one platformRarelyNoWhite-label and multi-tenant, as in the 48-firm platform
Data residency and controlsSet by the vendorSet by the hosted productDesigned to your requirements
Cost shapeMonthly subscription plus usageSubscription plus usageScoped build fee plus usage
Best fitA single office with simple callsA firm that wants a proven intake flow nowPlatforms, regulated teams and anyone with non-standard systems

How it works

From the phone line to your records, with a person available at every step.

  1. Step 1: Phone line

    A carrier or SIP trunk delivers the call, on a number you already own or a new one.

  2. Step 2: Real-time speech model

    Speech is understood and answered as it happens, with no menu tree and no awkward pauses.

  3. Step 3: Structured intake

    The agent asks the questions your process needs and records the answers as fields, not a transcript blob.

  4. Step 4: Qualification rules

    Your rules decide whether the caller is a fit, how urgent they are and where they go next.

  5. Step 5: CRM or case-management update

    The intake is written into your CRM, calendar or case-management system through its API.

  6. Step 6: Human handoff and audit trail

    A person takes over when needed. Call logs, transcripts and cost per minute are kept for review.

Compliance and trust guardrails

Voice raises questions that text does not. These are designed in from the start, not added at review.

The caller knows it is AI

The agent says at the start of the call that it is an AI assistant, and answers honestly if asked.

Recording consent

Disclosures and consent prompts are built for states that require every party's consent to record.

Outbound calling rules

Outbound flows respect do-not-call lists and the calling-hours and consent rules that apply to your use case.

No legal, medical or financial advice

The agent collects information and books next steps. It is bounded so it does not give advice a licensed professional should give.

PII masking and retention limits

Personal details can be masked in logs, and recordings and transcripts are kept only as long as you decide.

Proof from prior work

A multi-tenant voice platform delivered by members of our team, and the ready-made agent we built from the same approach.

Our product

Throughline

A ready-made voice agent for law-firm intake, live in 2-4 weeks depending on requirements, and connected to HubSpot, Gmail, Slack and Zapier. Try an after-hours call before you talk to us.

Test the live demo

Delivered by members of our team before Canvas Labs Partners was founded. About this work

Engagement models, timelines and cost drivers

Pick the shape that matches how much of the stack is specific to you. Exact scope and fees are set on the scoping call.

Throughline setup

The ready-made law-firm intake agent, configured to your firm, calendar and tools.

2-4 weeks, depending on requirements

Custom voice agent build

A voice agent designed around your call flows, phone system, integrations and compliance requirements, speaking in the regional accent your callers expect.

Scoped on the call

Multi-tenant platform

One voice platform that serves many clients or locations, white-labelled, each running as its own tenant.

Scoped on the call

What drives cost

  • Call minutes: how many calls you take and how long they run.
  • AI and telephony costs: speech-model and carrier usage is billed per minute.
  • Integrations: a calendar is quick; a case-management or health-record system takes more work.
  • Languages and accents: each additional language or regional accent is tested and tuned separately.
  • Number of clients on one platform: multi-tenant and white-label setups add configuration and admin tooling.

Frequently asked questions

It can replace the first-line work: answering every call, taking intake, booking and routing. It does not replace judgement. Most teams keep a person for sensitive calls and escalations, and the agent hands those over with the context already collected.

Yes. The agent states at the start of the call that it is an AI assistant, and it answers honestly if asked. The speech is natural, but we do not try to pass it off as a person.

It depends on what you need. A single office with simple calls may be well served by a generic AI receptionist subscription. If you need intake written into your case-management system, rules specific to your practice or control over where data lives, a purpose-built agent is a better fit. We build these, so we are not neutral. Test any service with your own after-hours scenario before you commit, ours included.

A voice agent can be designed with HIPAA in mind: access controls, encryption, limits on what is stored, and business associate agreements with the vendors involved. Compliance depends on the whole setup, not on the software alone, so we scope it with your compliance lead rather than promise it in advance.

There is no single figure. Speech-model and telephony usage is billed per minute and varies with the providers and models chosen. Call logs show cost per minute, and we agree an estimate based on your expected call volume during scoping.

Support depends on the speech model and on testing with real callers. English is the baseline. Custom builds can also be tuned to a regional accent of your choice, so the agent sounds like the people calling. Other languages and accents are scoped and tested with real callers individually, so quality is verified rather than assumed.

Throughline, the ready-made law-firm agent, typically goes live in 2-4 weeks, depending on your requirements such as integrations and call flows. A custom build is scoped on the call, since the timeline depends on integrations, call flows and compliance review.

Your call data is yours. For a custom build, code ownership is agreed in the contract and we are happy to hand over the repository. Throughline is a hosted product, so you use it rather than own its code.

Ready to scope a voice agent?

Talk directly to the engineers who would build it. Bring your call volume, your phone and records systems, and the calls you most want handled, and leave with a scoped plan.