Redesigning Homepage and Search Across Five Markets
E-commerce MarketplaceRedesigning the two highest-traffic surfaces on a South Asian marketplace market by market, so a change in one country never breaks conversion in another.
Overview
A leading South Asian e-commerce marketplace, part of a group serving more than 40 million monthly shoppers across five countries, needed to redesign its homepage and search, the two highest-traffic surfaces on the platform, without breaking conversion in any one market along the way. Canvas Labs Partners redesigned both surfaces with a regional-product-team structure and rolled changes out market by market.
3M+ daily active users
served by the redesigned homepage and search
5 markets at once
Pakistan, Bangladesh, Sri Lanka, Nepal and Myanmar
Market-by-market rollout
isolating each change's impact on conversion and engagement
Challenge
Homepage and search were the two highest-traffic surfaces on the platform, which made them the hardest to change safely. The marketplace served daily active shoppers across five markets, each with its own languages, payment norms and buying seasons, so a redesign that worked in one country could easily break conversion or engagement in another if rolled out the same way everywhere.
Solution
Canvas Labs Partners redesigned the homepage and search experience around a regional-product-team structure, rather than one team deciding for all five markets at once. Each region's team owned decisions that reflected its own shoppers' behavior, instead of a single global design applied uniformly across markets with different languages, payment norms and buying seasons.
Changes were rolled out market by market rather than to all five countries simultaneously, isolating the impact of each change on conversion and engagement in the market it touched. A change that worked in one country could be measured and adjusted before it ever reached the next, rather than every market absorbing every change at once.
The redesign now serves more than 3 million daily active users across the platform's homepage and search, within a group that reaches more than 40 million monthly shoppers across five countries: Pakistan, Bangladesh, Sri Lanka, Nepal and Myanmar. A regional structure and a market-by-market rollout are what made changing those two surfaces safe at that scale.
Results & benefits
The redesigned homepage and search now serve more than 3 million daily active users, inside a marketplace group that reaches more than 40 million monthly shoppers across Pakistan, Bangladesh, Sri Lanka, Nepal and Myanmar. Rolling the redesign out market by market, rather than to all five countries at once, meant every change could be measured in the market it touched before it moved to the next one, so a design decision that helped conversion in one country never had the chance to quietly hurt it in another.
Customer
South Asian e-commerce marketplace
Services
- Product growth & operations analytics
- Regional product strategy
- Phased rollout & experimentation
Tech stack
About us
Canvas Labs Partners is a software consulting team that designs and ships production agentic AI systems: multi-agent pipelines, tool-calling architectures, and human-governed automation, together with the trading infrastructure, blockchain, mobile, and product engineering those agents plug into. We publish our work as a case ledger rather than a portfolio, so every claim on this site links to the engagement behind it. Engagements follow the same four-step discipline, Map, Bound, Instrument and Govern, whatever the stack, and every entry in the ledger carries a result we are willing to be measured against.
Delivered individually, in a prior role, by one of Canvas Labs Partners’ founding team members. Not by the firm itself.
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