Product Leadership Across Two Healthcare Businesses
HealthcareLeading a B2C pharmacy delivery app and its B2B SaaS counterpart, plus a multi-state EMS software portfolio, for two separate healthcare businesses.
Overview
A healthcare and pharmacy delivery platform needed consumer-facing product leadership for its B2C app while scaling a separate B2B SaaS product, and a separate EMS software operator needed its product portfolio managed across a large multi-state footprint. Canvas Labs Partners led the first client's B2C division and SaaS build, and managed the second client's EMS product portfolio directly.
70,000+ B2C customers
served by the healthcare and pharmacy delivery app
30+ healthcare hubs
running the subscription SaaS product at scale
30+ US states
covered by the EMS software footprint
Challenge
Two healthcare businesses needed product leadership at the same time. One was scaling a B2C app and a B2B SaaS product in parallel, which meant consumer-facing product decisions and enterprise software delivery happening together rather than in sequence. The other was running an EMS software suite across a large multi-state footprint, where the portfolio itself needed managing, not just one product.
Solution
For the healthcare and pharmacy delivery platform, Canvas Labs Partners led the consumer-facing B2C division directly, owning product decisions for an app serving a large customer base. Alongside that, a subscription-based SaaS product was built and scaled across healthcare hubs and retail pharmacies, running as its own B2B business rather than a secondary feature.
For the EMS software operator, Canvas Labs Partners managed a portfolio of Emergency Medical Services products across healthcare-services organizations, rather than owning a single product line. That portfolio now reaches more than 30 US states, with product decisions made across the whole suite rather than one product at a time.
Both engagements share a common shape: product leadership stretched across more than one product and business line at once, rather than a single team owning a single roadmap. On the pharmacy platform that meant running a B2C app and a B2B SaaS business together; on the EMS side it meant managing a multi-product portfolio across a 30-state footprint.
Results & benefits
The healthcare and pharmacy delivery platform now runs a B2C app serving more than 70,000 customers alongside a subscription SaaS product deployed across more than 30 healthcare hubs, both led by the same product function. The EMS software operator's product portfolio now covers more than 30 US states, managed as one suite rather than one product rolled out state by state. In both cases, one product function runs across an entire portfolio rather than one product at a time, for a business that needed consumer-facing and enterprise-grade delivery at once.
Customer
Healthcare delivery platform & EMS operator
Services
- Product growth & operations analytics
- Healthcare product leadership
- Multi-product portfolio management
Tech stack
About us
Canvas Labs Partners is a software consulting team that designs and ships production agentic AI systems: multi-agent pipelines, tool-calling architectures, and human-governed automation, together with the trading infrastructure, blockchain, mobile, and product engineering those agents plug into. We publish our work as a case ledger rather than a portfolio, so every claim on this site links to the engagement behind it. Engagements follow the same four-step discipline, Map, Bound, Instrument and Govern, whatever the stack, and every entry in the ledger carries a result we are willing to be measured against.
Delivered individually, in a prior role, by one of Canvas Labs Partners’ founding team members. Not by the firm itself.
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